As announced in our blog post on media.twitter.com, we have officially launched LiveCut within Media Studio. With the launch of LiveCut, we have decided to sunset SnappyTV by December 31, 2019. We’re confident that we’ve created a product that seamlessly serves video publishers’ live-clipping needs on Twitter and, looking forward, will continue investing in it to develop new features that expand its functionality.
This information will be continually updated. If you have any additional questions not answered on either this page or the FAQ page, please file a ticket.
Find frequently asked questions on the FAQ page.
All events, clips, and settings exist within a Partner account, within which multiple Channels can ingest video, and an unlimited amount of handles can Tweet video.
Users are invited by administrators of the Partner account within the People tab, and can be granted either Full access or Group access. The permissions granted to a user via Group access would also be determined by administrators of the Partner account.
All broadcasts, clips, and settings exist within an account for a Twitter account. All broadcasts, clips, and settings exist within that Twitter account. Additional users can be invited to work within another account via the “Edit access to account” feature. Media Studio currently provides five preset permission roles that can be used. These all allow various access for users, ranging from full administrative permissions to restrictive analytics-only permissions.
Events could be created within the Schedule tab, which would allow the recording and archiving of the livestream during the set time and duration. These events could be created one at a time, or set to recur over a period of time. Events could be up to 8.5 hours long.
Broadcasts can be created to either go live right now, or some time in the future. You can either go live publicly or create private broadcasts, which are used for when you only want to create clips using LiveCut and then share them to Twitter, or if you want to just test your video connection and quality.
Saving Events and Broadcasts
All events in SnappyTV would automatically record during their live time. These events would then be available to clip up to 14 days after the event date, after which the event and its recorded video would be automatically deleted.
All broadcasts and created clips are stored forever and never deleted unless specified by the user. If the broadcast is public and Tweeted, it will be visible on Twitter during the live time, and then go into the Replay state once over. LiveCut can be used to clip from a broadcast at any time and in any state, whether it’s live and public, or private and ended. If the broadcast is set to private, only users within the Media Studio account will be able to view and create video clips using LiveCut.
Channels in SnappyTV allow you to specify either an RTMP or HLS stream, which would then be used to schedule events. If multiple events would need to be recorded at the same time, multiple Channels would be required, though most users would be limited in the number of Channels they could create.
Sources work similarly to Channels, in that they can act as an RTMP ingest point used for scheduling and creating broadcasts. Sources can always be re-used, so new Sources are not required for each new broadcast. If there are multiple broadcasts that will go live at the same time, then multiple Sources need to be created so that there is only ever one broadcast live on one source at a time. Users are not limited to the number of Sources they create within Media Studio.
The RTMP ingest points associated to Sources in Media Studio are different from those in SnappyTV, so all existing encoder setups will need to be modified to use the new RTMP ingest points on new Sources made in Media Studio.
At this time, HLS is not yet supported by Media Studio. Our team is actively working on the ability for users to associate an HLS stream to a Source, so that users can create broadcasts via either RTMP or HLS.
Users can create multiple types of media from an event: video clips, mixes (stitched video clips), images, or GIFs. All clips created from events would never expire and would always be available via the Media tab. All types of media would be shareable to Twitter and other platforms (as long as video was not longer than 10 minutes in duration).
At this time, users can only create video clips using LiveCut. Our team is actively working on the ability for users to create two additional types of media: images and GIFs. All media created via LiveCut will never be deleted. If a piece of media is Tweeted, it will be available within the Media Studio Library; if it is not Tweeted, it will only be available in the LiveCut view of a broadcast.
In your Media Studio library you will see:
- media that you have uploaded to Media Studio
- media that you have Tweeted from SnappyTV
- media you have Tweeted via a third-party tool
- clips created from LiveCut that have been Tweeted
Tweeting and Sharing
SnappyTV allows users to share their media via various methods, including Twitter, Facebook, and YouTube. The authorization for these accounts are set per user, and require each user to have the password to authenticate.
We are only supporting the ability to share to Twitter. Users who want to upload their created clips to other platforms may use the Export functionality at any time to download a 720P video or image file to their local computer to be manually uploaded to those platforms.
All users have the ability to share to their own Twitter account. In order to get access to share on behalf of another account, that account must add the user using the Access Roles. Find more information above in the “Partners/Access/Roles” section of this page.
SnappyTV provides support for a few different third-party content management systems, including: Brightcove, ooyala, thePlatform, and Kaltura. There are advanced CMS options that allow users to specify exactly how their media would be exported to these platforms.
Media Studio and LiveCut will not support any third-party platforms. Users who want to upload their created clips to any content management system may use the Export functionality at any time to download a 720P video or image file to their local computer to be manually uploaded to those systems.
If your preferred CMS allows importing via MRSS, you can set this up within Media Studio by selecting the ‘MRSS Feed’ link in the main account dropdown menu.
SnappyTV supports both methods of Twitter monetization: In-stream video ads, and In-stream video sponsorships. These can be set by an administrator within the Branding settings. Users can then create clips and associate them to the Branding with monetization enabled.
Media Studio and LiveCut support both methods of Twitter monetization: In-stream video ads, and In-stream video sponsorships. These are set on the Media Studio account level. If a user has been granted access to Tweet on behalf of the Media Studio account, then that user can monetize into either monetization program on a per-clip basis.
|Access from Media Studio||Yes||No|
|Go live on Twitter||Yes||No|
|Create video clips||Yes||Yes|
|Monetize video clips||Yes||Yes|
|Team permissions and roles||Yes||Yes|
|Broadcast and clip analytics||Yes||No|
|Create GIFs and images||Coming in Q2 2020||Yes|
|Stream both RTMP, HLS||Yes||Yes|
|Export to YouTube, Facebook||No||Yes|
|Export to custom CMS||No||Yes|