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July 2017 Update

 

Analytics

As of July 27, 2016, we've removed access to Twitter analytics within SnappyTV.

Analytics for videos posted to Twitter can now be found using analytics.twitter.com. Users who would like to look at analytics will need to be logged in as the Twitter handle used for posting, or be logged in as a handle with Administrative access to the organization’s analytics data.

After gaining access to Twitter Analytics, click the More button at the top of the page, and then the Videos (beta) link from the dropdown menu.

The Video Analytics Dashboard, or VAD, can be filtered by using the date filter at the top-right of the page. This filters by the date of the original video post, not by views for all videos within a particular period. If you want to see the view count of a video posted two months ago, for example, you need to change the date filter to include a date two months in the past.

Clicking on a particular video will bring up more information about its view count, retention metrics, and Top Tweets associated with the video. You can also export this information as a CSV for use in a spreadsheet.

 

Setting up Twitter Users to view Analytics

Log in to Twitter as the main handle on which videos are sent from SnappyTV. Then visit analytics.twitter.com and follow any setup instructions.

Click on the name of your handle in the top-right corner of the page (next to your avatar/profile image). From the dropdown menu, select Edit access to account. If your organization had not previously set up a Twitter Ads account, you will see a Twitter Ads authorization page. Click Authorize App. You will be directed to a new page.

From the Edit page, you will be able to add users, edit existing users, and remove users. When adding a new handle, there is the option to select one of three different access levels. For most SnappyTV users, the Analyst role will be enough.

Once the settings have been saved, those handles which were granted access will now be able to view analytics data.

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